Life-Altering Medical Breakthroughs on the Horizon Essay - 3

Life-Altering Medical Breakthroughs on the Horizon - Essay Example Blind people expect to have seeing ability restored. Scientists have tested and investigated microchip implants, which aid patients regain sight. Scientists are creating deep brain implants and unique glasses, which can bright sight to blind, (Barrie 1). Regenerative medication enables scientists to create organs and supplant impaired one. Researchers make substitute organs in the artificially. Presently, they have formed bladder and fixed into people. Tissue engineering utilizes both synthetic and natural material to grow body parts such as skin cells, bone marrow, cartilage among other. These technological breakthroughs provide extensive improvements for various patients and extensively reduce the cost of medication. Engineered organ replacement will outdo the hazards and challenges related to donor organs and reduce medical cost, (Reginald 1). For people who have suffered brain disease, Alzheimer or related neurological condition, the breakthroughs in neural advancements provide e xtensive hope for quality life. Similarly, microchip technology necessitates this advancement. Microchip or fiber optic wire use to bridge the affected brain parts provides a hope to cure various neurological diseases. Advancement in microchip use to bridge neural routes brings hopes to the anticipated brain use expansion for people, (Dick 1). Medical breakthroughs will allow generic condition eradication. For instance, with the human genome project completion, scientists have extensive knowledge of the genetic structure and it impacts on people. Currently, researchers can create certain gene or disease medicines utilizing DNA therapy to prevent patients against fatal diseases. It is predicted that genetic engineering will help prevent fatal conditions such cancer. Similarly, it will aid increase predicted lifespan to more than hundred years and create disease-free life.

Canadian Chocolate Bar Market Essay Example for Free

Canadian Chocolate Bar Market Essay •Increase in cost for manufacturing such as packaging or ingredients. Chocolate bars are thought of as impulse buys, which means they require no thought. This is due to how inexpensive they are. However, if an ingredient such as sugar was to rise drastically, so will the cost of the chocolate bar therefore changing the buyers perspective on the product class. Social, Demographic Trends: •Although chocolate bars are thought to have been more enjoyed by a younger consumer, crispy crunch has always focused towards older demographics. This is shown through their mature packaging commercials. Healthier Living: •Consumers are now watching what they eat, and want to avoid products that contain ingredients that have become deemed as fattening. Technology: •Internet advertising is at an all time high, and consumers are attracted to products that they can get more information on over the Internet. Also, buzz promotion can be created efficiently via Internet. Political: •French/English Packaging •In Canada it is illegal not to have both English and French writing on the packaging. Ingredients: •All ingredients must be labeled on the packaging. Market Analysis Total Canadian Size and growth: •From 1996 to 2000, the chocolate market enjoyed a total growth rate of 19.1% with retail sales in 2000 producing a whopping $13.7 billion. Competitive Analysis Market Trends: •Hershey Canada is one the largest competitors in the chocolate bar market. Hershey brands have a strong market value and a long history dating back to 1903. Hershey Canada owned three of the top five chocolate bars sold in 2000 to 2001. Hersheys three principle brands held fifteen percent of the Canadian market share. Hersheys brands, Reese Brand, and Hershey Milk Chocolate gained 0.9 percent market share in 2000-2001. Hershey brand Oh Henry lost 0.3 percent market share but still holds the number four spot in market share value. Hershey Canada has strong brand recognition, and loyalty. •Nestle Canadas three principle brands, Kit Kat, Coffee Crisp, and Smarties represented 13.4 percent of the Canadian market in 2000-2001. Nestle has a considerable market share and strong brand insistence however only one brand gained market value. Kit Kat, Nestle principal brand gained four points surpassing Cadburys Caramilk. Kit Kat now represents the second largest piece of the market at 5.4 percent. Coffee Crisp was stalemate at 4.2 percent of market share. Nestle Smarties lost 0.3 percent of market value now ranked ninth out of the top ten chocolate bars in the Canadian market, leaving only Effems Mars behind it. •Effem Foods has two brands ranked in the top ten chocolate bars in the Canadian market, Mars and MMs. Effems two principle brands represents 8.2 percent market share. Effems Mars and MMs both lost an accumulated 0.9 percent of market share in 2000-2001. Market Analysis: •Hershey Canada, Reese Brand, represented 6.3 percent of the Canadian chocolate bar market share in 2001. Reese brand targeted young children the ads have a youthful orientation and show kids having fun eating the bar(Crunch, Crispy Case). Reese Brand was creating strong brand insistence by penetrating younger consumers. Reese used point-of-purchase materials to attract the impulse consumer. Reese also employed the leadership positioning strategy; Reese showed their product as a preferred choice among children. Hershey Milk Chocolate and Oh Henry both have a strong brand loyalty due to their insistent customer base that had been developed over years. •Nestle Canada, was a leader in the Canadian Chocolate bar market due to strong market penetration and position on the market. Nestle Smarties used the image positioning strategy. Nestle used image positioning to differentiate Smarties from Effems MMs. Nestle claimed to have a larger assortment of colours. Smarties used humour appeal to attract customers to save the red Smarties until last. Kit Kat was Nestles leader in market share representing 5.4 percent. Kit Kats target market was early twenties to late thirties. Kit Kat applied the lifestyle position strategy on the market. Give me a break of that Kit Kat Bar this slogan was used by Nestle to imply that a Kit Kat bar would be the best chocolate bar to enjoy while on a break. •Effen Foods brands Mars, and MMs both had a large market share and strong Brand loyalty in 2000-2001. MMs used Head-on positioning to penetrate and differentiate themselves from the market. They melt in your mouth, not in your hand that slogan was a direct blow to Smarties. Effen is implying that the quality of their product is better than the competitors. Target Market Analysis Demographic profile: •Age: 15-24 Gender: males, females Education: High school, College, University Occupation: Part-time, or new career opportunity Household: either living with parents, or living with a spouse Geographic profile: •Urban location of customers, allowing the customers to more easily access the product. •Packaged in English and French writing. Psychographic profile: •Activities: Going out with friends, girlfriends. Playing sports, videogames, watching movies. •Interests: Doing well in school, finding job/career opportunities for future, having fun enjoying time with friends/family. •Opinions: Would like a clean, safe environment. Consumer behavior profile: •Personality: Ideal Self Consumers as they see how they would like to be. It is what they aspire to. •Attitudes: More liberal minded consumers, show more of a selective exposure. Product Analysis Sales Volume Trends: •Between 1989 and 1990, it jumped seven places to become the number one brand in the nation. •More recently however, the Crispy Crunch Brand has fallen off the top ten chocolate bar brands to 12th place. Market Share Trends: •Old established brands continue to lead the pack in popularity; brands like Kit Kat, Oh Henry, Coffee Crisp and Smarties all date back to the 1950s and 1960s. •Reese Brand holds 6.3% of the market share, up from a year ago Current Channels of Distribution: •All the leading brands are available in the same locations: •Convenience stores •Drug stores •Grocery outlets •Vending machines •Discount stores •Marketing Communications (Historic) •The success from the early 90s was attributed to an advertising campaign •Targeted a slightly older audience of older teenagers and young adults in their early twenties rather then youth under the age of 16. •The strategy worked very well and there were several ads in the campaign. S.W.O.T Analysis Brand Strengths: (Internal) •Crispy Crunch contains a combination of chocolate and peanut brittle that offers a unique taste to consumers that other chocolate bars do not offer. Also with the image of being to good to share Crispy Crunch still has the potential to make its mark into top 10 Canadian brands by pushing the product into more advertising to make consumers more aware of its presence in the market. Weaknesses: (Internal) •Although Crispy Crunch has had a successful campaign for a period of time, other brands that Cadbury have released like Caramilk have been a little more dominant in the market. It is possible that maybe Cadbury did not pay enough attention toward the Crispy Crunch campaign, which may result in the reason for its fall behind in the overall market. Opportunities: (External). •Cadbury can use many forms of advertising their product these days as long as the presentation is executed properly. For instance, the Crispy Crunch brand has been known to add sexual situations in order to promote their product towards 15-25 year old people. If the campaign goes about with the same image or chooses to take a diverse approach to the market to recreate the image of the brand, window is still open for opportunity which either choice. Threats: (External). •Cadbury must be able to create or revise a marketing mix that would keep a strong stand in the market against the big competition from Nestle and Hershey who both have very successful campaigns for their chocolate products. Positioning Statement. • A Crispy Crunch Bar contains the grouping of chocolate and peanut brittle that offers distinctive and delectable flavor. Eat your Crisply crunch bar before somebody eats it for you! the only thing that tastes better than my Crispy Crunch, is someone elses Crispy Crunch. Target Market Definition. •Males and females 15-24 years old, who are currently working and make time for going out with friends and family. They are infrequent users because they are health conscious and may be into another brand.

Influences on Elderly Quality of Life: Age and Identity

Influences on Elderly Quality of Life: Age and Identity Many influences affect older peoples quality of life in the 21st century and there are changes in expectations both by and about older people in terms of identity and pressure to age well. The following will discuss and evaluate the many influences, which affect older people’s quality of life in the 21st century. The evaluation will also discuss the changes in expectations both by and about older people in terms of their identity and the pressure to age well. As will be demonstrated there are many diverse influences that affect older people’s quality of life ranging from government policies, non-governmental organisations representing their interests, prevailing demographic trends, as well as the provisions for retirement which the older people may or may not have made for themselves. The quality of life for older people is also influenced and to a large extent dependent upon the availability of health, housing, and social services. Non-governmental organisations have an important role in altering the expectations of older people in terms of their identity, and the pressure to age well. The value of occupational and state pensions as well as the potential ly high costs of having to be cared for are as will be shown a significant concern for older people when it comes to their quality of life. Government policies can and do have a major influence upon the quality of life of older people. The government could also alter the expectations that older people have in terms of their identities and any pressure to age well, which can be an integral part of government and public sector policies towards older people. This was a small document issued by the Better Government for Older People group to discuss the challenges that older people face. It is a good overview of the issues involved (Audit Commission / Better Government for Older People, p.2). Governments have to consider the cost of state pensions, other social security benefits, as well as the cost of health and social services (House of Commons Committee of Public Accounts, May 2004 p. 9). Demographic trends will also have a significant factor in the provision of government social security payments and public services to older people. The increasing numbers of older people within the population mean that people need to pay higher national insurance contributions and taxes whilst they are working to cover extra public expenditure caused by the higher costs that an ageing population brings with it (Vincent et al, 2006). As another way of reducing the strain on social security and public service budgets the government has also changed employment law to allow older people to carry on working past the state retirement age. Already the government has changed services and the help directed towards older people to improve their health and to reduce levels of poverty, i.e. the introduction of NHS Direct and Pension Credit. The whole of the House of Commons report contains very useful information concerning the policy decisions needed to help older people in Britain. The report provides analysis of the successes and the shortcomings of present public policies towards older people. On balance chapters 3 and 4 contained the most relevant information (House of Commons Committee of Public Accounts, May 2004 p. 9). Ultimately the government would more than likely increase the state retirement age so that older people in the future have longer working lives to pay towards their state retirement pensions (Brooke and Taylor, 2005). Allowing older people to work longer also compensates for the declining number of young people in the population that are paying taxes and national insurance contributions to provide social security payments and public services. When it comes to social security and public service expenditure governments have attempted to save costs by rationing or restricting services, as well as making older people with greater levels of savings or their own homes pay for such services. For instance, older people who own their houses are liable to sell those homes to pay for long-term stays in residential care homes. That practice has now been reduced nationally due to devolution in Scotland and Wales. The Department of Health report is a useful analysis of the current provision of med ical services to older people, as well as outlining the options for improving the level of healthcare provision in the future. There is also some useful information in the appendices (Department of Health, 2006). New Labour has attempted to reorganise government structures to target services towards older people more effectively. For instance the Department for Works and Pensions has made itself more responsive to the needs of older people via the creation of the Pension Service in 2002 (House of Commons Committee of Public Accounts, May 2004 p. 10). For the government and the non-governmental organisations which are interested in improving or at least maintaining the quality of life for older people there are social as well as economic reasons for allowing and encouraging older people to carry on working past the state retirement age. Non-governmental organisations like Age Concern and Help the Aged regard the encouraging of older people to stay employed as an important means of maintaining a higher quality of life and helping older people to age well. Older people had varying degrees of access to public services and opportunities to voice their concerns or problems. Generally older people in socially and economically deprived areas have greater needs and less influence over public services. Riseborough and Jenkins provide useful explanations as to why older people find it harder to benefit from the regeneration of deprived areas than younger people do so. Sections 3 and 4 were probably the most informative parts of this report (Riseborough Jenkins, April 2004 p. 6). As far as non-governmental organisations are convinced that working for longer enables older people to maintain or even improve their levels of self-esteem. Older people are more prone to been excluded from improvements to public services and employment opportunities in areas that have been regenerated. Another area of concern for non-governmental organisations is that the government’s consultations with older people are inconsistent nationally although it is improving on the whole (Riseborough Jenkins, April 2004 p.13). Working in either a paid or voluntary capacity is a valuable method of keeping older people mentally and physically active and therefore assists them to age well. For older people themselves staying employed could also have a significant influence upon their quality of life, as it facilitates their opportunities to socialise with other older people as well as younger people. Evandrou and Glaser contend that older people could increasingly face the choice of carrying on working due to the insufficient pension levels or caring for partners or other elderly relatives (Evandrou Glaser, 2003). Contact with younger people allows those younger people the chance to meet and understand older people, and therefore increase respect for older generations. Both the government and the non-governmental organisations, that represent the interests of older people, have found evidence that older people find it difficult to remain employed or return to the active work force due to prejudices based on ageism against them. Aside from prejudice there might be other barriers to older people being involved in the labour market, such as a lack of training facilities or restricted access for older people with issues around their physical capabilities. To a large extent, physical barriers to older people should be significantly reduced by the requirements of the Disability Discrimination Act. That Act requires equal access to work places and the provision of public or private services irrespective of disability and of age (Audit Commission / Better Government for Older People, p.2). The concept of establishing identities and ageing well depends on more than just the prospects of older people wishing to work for longer. Estes et al are in parts highly critical of present public services for older people, whilst the first couple of chapters provide valuable insights into the way older people are generally inadequately catered for (Estes et al, 2003). The desire of older people to work and remain active for longer is influenced by what they want out life themselves as well as by the influence of the government and non-governmental organisations. Older people have an influence upon the ideas and the policies of the government and non-governmental organisations towards them. Older people are often an essential part of the non-governmental organisations that they belong to, and who represent their interests. Non-governmental organisations will attempt to help older people to establish their identity and advise them how to age well due to older people requesting such a ssistance in the first place. Older people will use non-governmental organisations to lobby the government to change governmental policies to suit their best interests when it comes to a high quality of life, an identity that enables self-esteem and enhances the prospects of ageing well. It is not governments that older people and their associated non-governmental organisations attempt to lobby, they frequently use the media to publicise their opinions or advice. Of course the influence that older people have upon government policy should logically increase throughout the 21st century as the population continues to age and the government will need older people to work longer and stay healthy for longer. As older people will make up an ever-greater percentage of the electorate the political parties that do the most to improve the quality of life older people could have the best prospects of winning general elections. In return governments will have to assist older people by making it easier to remain employed and healthy for longer as well as reducing the incidence of ageism. Reducing the doubts that people have concerning the abilities of older people is vital if prejudices are not going to prevent the expectations of older people that the quality of their lives will be improved. The majority of the report by Bowers et al is critical of the failure of public policy to assist older people with mental health problems. The report frequently mentions the positive influence that non-governmental organisations do have upon the quality of life for older people and raising their expectations (Bowers et al, 2005 p. 25). To conclude the quality of life of older people, with closely linked expectations of identity and ageing well will be and is currently influenced by government policy, the actions of the non-governmental organisations that are interested in older people, and the media. Governments will argue that the best way for older people to achieve a high quality of life is for them to help themselves by working as long as possible. Governments are encouraging people to plan for their own retirement in terms of adequate income levels, and advising them of the all public services, which are available to help them. Urging people to stay employed not only prevents older people from living in poverty it raises expectations of being identified as being useful and active members of society that have self-esteem and who are respected by younger people. Governments have an important influence by demonstrating to society as a whole the valuable contribution that older people make to the social and econom ic quality of life for every body and not just for older people. Non-governmental organisations that help older people also have a strong influence over the quality of life, plus the expectations of identity and ageing well for older people. In a sense non-governmental organisations are essential for older people to gain the help and the advice they need to have a high quality of life whilst advising governments of the social and economic policies which will improve the lives of older people. Bibliography Audit Commission / Better Government for Older People – Older People, independence and well-being: The challenge for public services, Public Sector Briefing Bowers H, Eastman M, Harris J, Macadam A (2005) Moving out of the Shadows – A report on mental health and wellbeing in later life, Health Care Development Ltd, London Brooke L and Taylor P, Older workers and employment: managing age relations, Ageing society 25, 2005, 415-429, Cambridge University Press Department of Health, A Sure Start to later life, Ending inequalities for older people, January 2006 Estes, C.L. Biggs, S. and Phillipson, C. (2003), Social Theory, Social Policy and Ageing A critical introduction, Open University Press, Maidenhead Maria Evandrou and Karen Glaser, Combining work and family life: the pension penalty of care, Ageing and Society 23, 2003, 583-601, Cambridge University Press House of Commons Committee of Public Accounts, Improving Public Service for Older People, Twenty- Ninth Report of Session 2003-04 (May 2004) Riseborough M Jenkins C (April 2004), Now you see me†¦now you don’t How are older citizens being included in regeneration? Age Concern, London Vincent, J., Phillipson, C. Downs M., (eds) (2006) The Futures of Old Age, Sage

Five People You Meet in Heaven by Mitch Albom Essay -- essays research

Five People You Meet in Heaven by Mitch Albom This isn’t technically a book that I read when I was in the properly defined age group, but looking back at this book it is probably the book that has had the largest impact on my life, and had it been out when I was younger would have been a book that I would have read. I read this book after I had finished reading Tuesdays with Morie by the same author. Now I have read a lot of books in my life and I can’t think of one that has had a more profound affect on me than The Five People you Meet in Heaven by Mitch Albom.   Ã‚  Ã‚  Ã‚  Ã‚  It is the story of a man named Eddie who for almost his whole life was the maintenance man at an amusement park called Ruby Pier. The story starts with the end of Eddie’s life on Earth and the beginning of his journey through heaven. The basic story wasn’t what got to me, it was the lessons Eddie learns along the way as he meets the five people he was to meet in heaven.   Ã‚  Ã‚  Ã‚  Ã‚  Throughout the book we are introduced to people from his past, some he knew and some were just a glimpse in his life. They all had something that they had to teach Eddie about life. Each had a different lesson that Eddie needs to understand before he can move on in heaven.   Ã‚  Ã‚  Ã‚  Ã‚  The first person that Eddie meets was a member of the freak show his name was Joseph Corvelzchchik, and he was known as the â€Å"blue man† and I think that out of all the people Eddie meets he has the most thought provoking quotes. The blue man died when ...

Penny Byrne Essay

Penny Byrne is an Australian born artist. She was born in Mildura, Victoria, Australia. She lives in Melbourne and owns her own studio. She is interested in ceramics and works as a ceramics conservator. She did a bachelor of fine arts ceramics in Melbourne in 1987 and graduated from west Dean College in the UK after doing ceramics and glass conservation and restoration. She also did a bachelor of laws at La Trobe uni in Melbourne and uses her knowledge of political and social issues in her art. Penny Byrne uses her knowledge of ceramics and knowledge of world issues combined with simplicity and in your face messages in her artwork ‘how much can a polar bear #2’ (2008, sculpture, ceramic, 9. 5x7x11cm). Her artwork makes a public comment on the melting polar ice caps due to global warming and the effect that this is having on the polar bears. Byrne uses her knowledge of ceramics in this sculpture as she appropriates this ready-made ceramic polar bear figure. She has taken a polar bear figure and put scuba diving gear on it to make it innocent and helpless. She uses relevant choices of material as she isn’t creating more waste, putting across this environmentally friendly message. The message she is putting across is made obvious through her use of scuba diving gear and the title of the work. She wants people to think about the polar bears and the environment she cares so much about and she achieves this through simplicity and easy understanding. The overall meaning of this artwork is that the polar bears are struggling, to find food sources, to adapt to new climate and that we aren’t helping, in fact we are making it worse. This is obviously a topic that Byrne feels strongly about. I find that she works well to channel her personal interests into the work and her uses of materials are appropriate to her knowledge, and the message she is putting across. Overall with the simplicity of the message and the use of appropriate materials are effective and work well with the knowledge and personal interest shown in her work. She uses this in many of her of her other works such as ‘the four horse men of the 21st century apocalypse’.

Internet Protocol version 4 (IPv4) Security Essay

IPv4 is an end-to-end network model that supports the multicast operation. Multicast operations or communications involve information transfer from one node in as single transmission to multiple receivers within the network. Moreover, it facilitates the broadcasting of multimedia information like videos and audio teleconferences. IPv4 utilizes MAC addresses and IP addresses to send data packets within and outside the Local Area Network respectively. For security purposes, routers are used in the interconnection of multiple networks to map the IP addresses to related MAC addresses. IPv4 uses 32-bit addresses that are divided into octets, each octet separated by a period. This gives different address ranges that are used for different purposes. This protocol establishes the use of group access controls, router trusts and group center trusts. However, since information is being sent to group users sharing the same address, it becomes challenging to implement encryption standards and authentication infrastructures. Although sharing a public key may remedy the situation, it is only successful if the number of receivers is limited (Bachert, 2002). As a result, while some receivers get error-free transmissions other may not even see the data that has been transmitted. Internet Protocol Security (IPsec) provides a homogeneous security mechanism framework within the IP suite. IPsec offers a security protocols that operate independently from data origin authentication, cryptographic, replay protection and key exchange mechanisms used in protecting explicit applications. To be put into consideration, IPsec depends on the founding of Security Associations (SAs) between the individual hosts involved in sheltered communications. The SAs agree with clear-cut authentication algorithms, security and cryptographic features that the host uses to securely communicate with another host.

To Kill a Killer essays

To Kill a Killer essays A few of my friends and I once saw a bumper sticker that questioned, "Why do we kill people who kill people, to show that killing people is wrong?" Suddenly there was a wild riot of arguments between us. Even though on that day I was out numbered two to three, I was and today still am against the death penalty as a deterrent to crime. The death penalty is not an effective way to punish a criminal. Even states that use the death penalty seem to have a higher number of homicides than states that do not use it. It does not seem to show its effectiveness since states that have the death penalty present no long-term differences in the murder in comparison of the murder rate of their adjacent states. So, if capital punishment isn't lowering the murder rate, why waste the extra Since dollar signs seem to rule America's minds, most tax payers feel that too much of their taxes are going towards maintaining prisons and feeding inmates. A recent study found that it costs more to put a prisoner to death, with any method than it does to Also, in the U.S., the chief objection to capital punishment is that it was always used unfairly. First, women are rarely sentenced to death and executed, even though 20% of all homicides in recent years have been committed by women. Second, a study conducted by U.S. News and a World Report showed that a disproportionate number of nonwhites are sentenced to death and executed. Yet many people, especially family members of murder victims, want to see the offender(s) dead. I have no objection to the emotions families have when a loved one is killed and the family wants their satisfaction of knowing that the killer is dead as well, but death is too quick. The mother of a murdered son has to suffer over him for a lifetime. So why shouldn't the murderer suffer, too? The death penalty needs to go and ...